Skip to main content

Naomi Fisher

Director | Chartered Architect

BA(Hons) DipArch RIBA

Founder & Strategic Director | ROAM

Trustee | The Active Wellbeing Society

RIBA Part 3 Professional Examiner | Birmingham City University

RIBA Jury Member | West Midlands RIBA Awards 2018

My practice of architecture is influenced and motivated by designing for people and their activities, underpinned by the belief that good design can engender social change and community cohesion. The immersive approach I adopt listens to the end-users’ needs, recognising them as the experts, and designers as creative facilitators. I respond to design challenges pragmatically and innovatively, appreciating the importance of long-term economic sustainability; an aspect valued by commercial and not-for-profit clients alike.


The relationship between public health and urban planning is of particular interest to me. I believe that wellbeing starts with a sense of belonging, fostered in the way the public realm is designed. I believe that social inclusion starts with equality in this space, rooted in safe, affordable and enjoyable pedestrian, cycle and public transport infrastructure.


Much of my effort outside work is focussed on putting my community principles into action, pioneering my own local projects.

2018 street closure

Find me… pouring over a map, discovering south Brum’s parkland by bicycle with my children, and just sometimes tucked into a corner of the Wildcat Tap with a pint of real ale.

David Baldock

Dave Baldock

Chartered Architect

BA(Hons) MArch RIBA

I attained my BA from Central Saint Martins, London, before returning to Birmingham to gain my MArch, and later, my Part 3. During my MArch, I was lucky enough to have my thesis project nominated for the inaugural AJ Student Award, and since then I have been involved in various architectural delineation competitions and journal entries.

My interests within architecture revolve around the design of ‘happier’ spaces and a people centred approach. I believe that design of space should be collaborative and democratic, and the design process is a tool to develop deep, meaning relationships.

By empowering people in a collaborative design process, there is potential to develop stronger relationships to each other and the spaces around them. The architect is the spatial investigator and translator, utilising their knowledge and experience to guide people through the process.

Mary Poole

Associate | Chartered Architect

BA(Hons) MArch RIBA

I first joined the APEC team in 2013 after graduating from Newcastle University, and completed my Masters at Birmingham City University in 2017. At APEC, I have been involved in projects from the initial sketches to seeing them completed on site and have worked closely with a range of clients and community groups.


I enjoy exploring participatory and collaborative approaches to architecture and working with local community groups. During my Masters, I favoured more traditional methods of hand-drawings and physical model making. I had the opportunity to travel to Gibraltar to exhibit my final year work. During this visit, I explored the abandoned tunnels in the rock and appeared on the front page of the Gibraltar Chronicle.

MArch Project | House of Refuge and Exchange of Culture

Find me... sitting in one of Kings Heath’s independent coffee shops, reading a dystopian novel, or exploring a local National Trust Property.

Victoria Parcroft

Part II Architectural Assistant

BA(Hons) MArch

After graduating from University of Liverpool School of Architecture in 2018, I worked at a conservation practice and continued to do so while I completed my Master’s degree part-time at Birmingham City University in 2022.

I worked on a range of historic buildings, learning conservation practices and repair techniques.  During my master’s thesis module, I had the opportunity to work closely with a community organisation, exhibit work on multiple occasions on Dudley High Street, and organise my own engagement workshop. It was at this point that I found a love for participatory architecture and the value of engaging with the wider community to together create a scheme that serves all.

I started at APEC to continue my interest in working with historic buildings to make them more suitable for current needs while designing closely, and engaging with, locals on community-led projects.

James Phillips

Director | Chartered Architect


RIBA Accredited Conservation Architect
Architect Accredited in Building Conservation (AABC)
Secretary of the C20 Society West Midlands Branch | 2018 - 2020

I have been one of APEC’s directors since early 2015, having first joined the practice back in 2007. I carried out my architectural studies at Manchester School of Architecture and then RIBA North West, becoming a Chartered Architect in 2012.


I have led the design team on a number of significant projects covering a variety of sectors, including community, residential, church and education uses, and am developing a specialism in Conservation. I am interested in bringing heritage assets back to life through sustainable redevelopment; finding new uses that secure the long-term viability of a building.

Conservation works to the roof of Our Lady Help of Christians

Find me… pottering around the garden, enjoying a curry with friends and travelling the world to ride rollercoasters.

Sharmin Rahman

Part II Architectural Assistant

BA(Hons) MArch

I have recently completed my Part II at Birmingham City University, having had undertaken my Part I at Plymouth University in 2018. During my Masters, my thesis module explored the relationship between architecture, cultural expression & heritage. My dissertation focused on the South-Asian diaspora and the impact of migration in domestic and public space, exploring notions of dislocation and space-making. My masters has allowed me to find my niche within the architectural field, where I am deeply interested in community architecture and providing the users of buildings with the opportunity to share their experiences, particularly those of marginalised groups who often don’t have their stories heard.
I started at APEC to develop my professional experience as a Part II architectural assistant, where I can start engaging closely with users in community-based schemes, as well as take the opportunity to learn from the wonderful professionals I am surrounded by.

Everyone at APEC believes in the practice’s mission of bringing positive change to organisations and their communities, through high quality, pragmatic architecture that is economically and environmentally sustainable.

We place particular importance on the wellbeing of our team. We promote a healthy work-life balance and do not foster an environment of late night working. Our low staff turnover is testament to this, as is the fact that three of our current architectural staff first worked for the practice as year-out placement students and have returned.

Want to join us?

We’re always happy to hear from potential APECians, even when we’re not actively recruiting, so you’re welcome to email us your CV and examples of your work to

I could not have asked for a better Part 1 placement. I have learnt so much from all your mentoring, guidance and the general office ethos and I have really appreciated all the time each of you have given me... It has been amazing to work so closely with clients and contractors.

Mary Cooke-FoxReturning to university after her Part 1 placement

My experience at APEC has been wonderful, it has been a pleasure being part of a small, yet lively and enthusiastic team. To have gained an insight into a range of projects and work stages over just twelve months has been great; and I’m glad to say I have spent a chapter of my architectural education here! I wish APEC all the success in the future and hope they continue onwards with their amazing work!

Krishna PatelReturning to university after her Part 1 placement

Team news / View all news

Journeys with participatory architecture

| APECian, Blogs, Community Engagement, Consultation, Participation, Research | No Comments
As Holly embarks on a new research adventure, she shares…

Mary becomes an architect!

| APECian, News | No Comments
We invite you to travel back in time to reflect…

Naomi’s charity features in the Guardian | ‘Reclaiming children’s right to roam’

| APECian, Third Sector | No Comments
Roam is 'the first charity of its kind running sessions…

Creating 15-minute Cities

| APECian, Research | No Comments
Naomi advocates for active travel in a webinar for Our…

Mapping a creative, kinder, and connected Dudley High Street

| APECian, Event, News, Participation | No Comments
Holly invited doers and the curious to 'see like an…

Learning Marathon #5 | The [not so] Finish Line

| APECian, Blogs, Research | No Comments
The Learning Marathon has come to an end, but after…

Why Women in Architecture matters more than just representation

| APECian, Blogs, News | No Comments
This International Women's Day, Naomi gives her thoughts on the…

Learning Marathon #4 | Develop

| APECian, Blogs, Community Engagement, Research | No Comments
Holly continues her Learning Marathon blog series on how citizen…

Naomi remembers Nelson Mandela School in her article for the RIBA Journal

| APECian, Research | No Comments
"I poured over plans and photos in publications at the…

‘You mean YOU, the architects, do the consultation?’

| APECian, Event, Research, Third Sector | No Comments
Naomi shares her thoughts after her 'Working with an Architect'…

Learning Marathon #3 | I ❤︎ diagramming

| APECian, Blogs, Research | No Comments
Holly runs a diagramming workshop for the Learning Marathon that…

Learning Marathon #2 | Explore

| APECian, Blogs, Research | No Comments
Two months in, Holly talks about her Learning Marathon journey…

AAE 2017 Conference Proceedings are Published

| APECian, Blogs, News, Research | No Comments
'Integration of Practice Experience into the Design of Undergraduate Courses’…

Congratulations to James for becoming an RIBA Accredited Conservation Architect!

| APECian, Conservation, News | No Comments
We're all proud that James' conservation expertise has been recognised…

Learning Marathon #1 | Lifelong learning through the power of peer groups

| APECian, Blogs, News, Research | No Comments
Holly introduces us to her research project through Enrol Yourself's…

Naomi joins the design jury for the 2018 RIBA West Midlands Awards

| APECian, Awards, News | No Comments
"To me, the real test is meeting the end users,…