Naomi Fisher

Director | Chartered Architect

BA(Hons) DipArch RIBA

Founder | ROAM

Trustee | The Active Wellbeing Society

RIBA Jury Member | West Midlands RIBA Awards 2018

My practice of architecture is influenced and motivated by designing for people and their activities, underpinned by the belief that good design can engender social change and community cohesion. The immersive approach I adopt listens to the end-users’ needs, recognising them as the experts, and designers as creative facilitators. I respond to design challenges pragmatically and innovatively, appreciating the importance of long-term economic sustainability; an aspect valued by commercial and not-for-profit clients alike.


The relationship between public health and urban planning is of particular interest to me. I believe that wellbeing starts with a sense of belonging, fostered in the way the public realm is designed. I believe that social inclusion starts with equality in this space, rooted in safe, affordable and enjoyable pedestrian, cycle and public transport infrastructure.


Much of my effort outside work is focussed on putting my community principles into action, pioneering my own local projects.

2018 street closure

Find me… pouring over a map, discovering south Brum’s parkland by bicycle with my children, and just sometimes tucked into a corner of the Wildcat Tap with a pint of real ale.

Holly Doron

Associate Director | Chartered Architect

BA(Hons) MArch RIBA

Wolverhampton for Everyone Team Member (Evaluation)

CoLab Dudley Collective Member

RIBA Validation Panel Member

I became a Chartered Architect with Distinction in 2015, with a Birmingham School of Architecture First Class Honours Degree and Masters in Architecture with Distinction under my belt. Since 2007, I have gained experience in community, conservation, education, and arts and culture projects through consultation, design, project management and contract administration. I was the co-recipient of the Deutsche Bank 2013 Award in Creative and Cultural Practice, and an illustrator for Ljubomir Jankovic’s book ‘Designing Zero Carbon Buildings‘.


APEC’s strong ethics have inspired me in both academia and practice. I taught on the BA(Hons) Architecture course at Birmingham City University for 5 years, encouraging students to develop a thorough understanding of who they are designing for, to generate creative and socially-motivated designs. My research includes multidisciplinary entrepreneurialism, bridging academia and practice, and, currently,  community participation and empowerment in the built environment through my work with Wolverhampton for Everyone and CoLab Dudley.

Co-curated exhibition with 21 students from 7 creative disciplines in 6 days | Funded by Deutsche Bank and BCU

Find me… enjoying cold places, attempting to play cello, or getting excited over spreadsheets.

Mary Poole

Part 2 Architectural Assistant

BA(Hons) MArch

I first joined the APEC team in 2013 after graduating from Newcastle University, and completed my Masters at Birmingham City University in 2017. At APEC, I have been involved in projects from the initial sketches to seeing them completed on site and have worked closely with a range of clients and community groups.


I enjoy exploring participatory and collaborative approaches to architecture and working with local community groups. During my Masters, I favoured more traditional methods of hand-drawings and physical model making. I had the opportunity to travel to Gibraltar to exhibit my final year work. During this visit, I explored the abandoned tunnels in the rock and appeared on the front page of the Gibraltar Chronicle.

MArch Project | House of Refuge and Exchange of Culture

Find me... sitting in one of Kings Heath’s independent coffee shops, reading a dystopian novel, or exploring a local National Trust Property.

Sam Davey

Chartered Architect

BA(Hons) DipArch MArch RIBA

Surveying Architect for Talliston House & Gardens

I qualified as a Chartered Architect with the University of Greenwich in 2016, having already moved to the West Midlands after five years of practice in London. This had followed a Post-graduate Diploma and Masters from Oxford Brookes, with research on personal meaning in housing and using storytelling in architecture as a design tool. Over thirteen years in practice, I have added to my technical experience of designing and delivering housing with work in education, community and commercial projects at a variety of scales.


I first came across APEC when they were shortlisted for the RIBA’s 2018 MacEwen Award. I was happy to have discovered such an energetic and broadminded practice – unique in its character in Birmingham. The ethos of user-lead design and inclusivity inspired me and I was delighted to join them in September 2019.


APEC is a team taking architecture back to its core, creating regenerative and meaningful buildings for their users and wider society, especially important amongst the changing geographies of today as the climate emergency deepens.

Masters illustration of storytelling building

Find me… in a field in England, tankard in hand, singing, talking, dancing, sharing stories.

James Phillips

Director | Chartered Architect

BA(Hons) BArch RIBA CA

RIBA Accredited Conservation Architect
Secretary of the C20 Society West Midlands Branch

I have been one of APEC’s directors since early 2015, having first joined the practice back in 2007. I carried out my architectural studies at Manchester School of Architecture and then RIBA North West, becoming a Chartered Architect in 2012.


I have led the design team on a number of significant projects covering a variety of sectors, including community, residential, church and education uses, and am developing a specialism in Conservation. I am interested in bringing heritage assets back to life through sustainable redevelopment; finding new uses that secure the long-term viability of a building.

Conservation works to the roof of Our Lady Help of Christians

Find me… pottering around the garden, enjoying a curry with friends and travelling the world to ride rollercoasters.

Ken Fisher

Director | Architect


Trustee of the University of the Third Age

Ken joined the practice in 1973, and became a partner in 1982. Ken developed an interest in church and community architecture in his early years at APEC and helped the practice expand its expertise into historic building and conservation architecture. He has been instrumental in developing the practice’s skills in providing conservation expertise coupled with community involvement for which we have a special reputation.


Ken has been the architect for a wide range of projects, from completely new buildings to many involving the sensitive restoration and extension of listed buildings. Ken’s role as a Trustee of Birmingham Conservation Trust has been beneficial to the practice in gaining an insight into heritage regeneration from the perspective of a client. Ken’s skills lie in an ability to work closely with clients and to understand their specific needs.

Ken's first APEC project | Ormskirk Street United Reformed Church

Ken's thirst for knowledge is infectious, making him an excellent mentor for the rest of our team.

Everyone at APEC believes in the practice’s mission of bringing positive change to organisations and their communities, through high quality, pragmatic architecture that is economically and environmentally sustainable.

We place particular importance on the wellbeing of our team. We promote a healthy work-life balance and do not foster an environment of late night working. Our low staff turnover is testament to this, as is the fact that all of our current architectural staff first worked for the practice as year-out placement students and have returned.

Want to join us?

We’re always happy to hear from potential APECians, even when we’re not actively recruiting, so you’re welcome to email us your CV and examples of your work to

“I could not have asked for a better Part 1 placement. I have learnt so much from all your mentoring, guidance and the general office ethos and I have really appreciated all the time each of you have given me... It has been amazing to work so closely with clients and contractors.”

Mary Cooke-FoxReturning to university after her Part 1 placement

“My experience at APEC has been wonderful, it has been a pleasure being part of a small, yet lively and enthusiastic team. To have gained an insight into a range of projects and work stages over just twelve months has been great; and I’m glad to say I have spent a chapter of my architectural education here! I wish APEC all the success in the future and hope they continue onwards with their amazing work!”

Krishna PatelReturning to university after her Part 1 placement

Team news / View all news

Mapping a creative, kinder, and connected Dudley High Street

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Holly invited doers and the curious to 'see like an…

Learning Marathon #5 | The [not so] Finish Line

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The Learning Marathon has come to an end, but after…

Why Women in Architecture matters more than just representation

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This International Women's Day, Naomi gives her thoughts on the…

Learning Marathon #4 | Develop

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Holly continues her Learning Marathon blog series on how citizen…

‘You mean YOU, the architects, do the consultation?’

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Naomi shares her thoughts after her 'Working with an Architect'…

Learning Marathon #3 | I ❤︎ diagramming

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Holly runs a diagramming workshop for the Learning Marathon that…

Learning Marathon #2 | Explore

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Two months in, Holly talks about her Learning Marathon journey…

AAE 2017 Conference Proceedings are Published

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'Integration of Practice Experience into the Design of Undergraduate Courses’…

Congratulations to James for becoming an RIBA Accredited Conservation Architect!

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We're all proud that James' conservation expertise has been recognised…

Learning Marathon #1 | Lifelong learning through the power of peer groups

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Holly introduces us to her research project through Enrol Yourself's…

Latticia returns to APEC!

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She has been busy working in Rotterdam after getting a…

Naomi joins the design jury for the 2018 RIBA West Midlands Awards

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"To me, the real test is meeting the end users,…

Bournville’s first Street Play closure is a huge success!

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On Sunday 25th March, Naomi led a group of residents…

Celebrating Women in Architecture

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Naomi delivers a speech at the Birmingham Architectural Association exhibition…

Sunny becomes a Qualified Architect!

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Congratulations to Sunny! All his hard work has paid off.

James joins the Twentieth Century Society Committee

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Campaigning to safeguard the heritage of architecture and design in…